BuytoGive: The Online Marketplace Turning Everyday Shopping into Charity Cash

With the cost of living crisis tightening budgets, donors are more cautious than ever. And while charitable giving is still strong, supporters are looking for ways to give that don’t feel like a financial stretch. That’s where BuytoGive comes in—a new online marketplace where everyday purchases automatically generate donations for charity.

Launched in April by eCommerce entrepreneur Kevin Turner, BuytoGive aims to connect independent UK retailers with socially conscious shoppers, ensuring a portion of every sale goes to good causes. Unlike big marketplaces like Amazon or eBay, this one is built with philanthropy at its core—meaning charities can benefit without asking donors to give more than they’re already spending.

How Does BuytoGive Work?

At its heart, BuytoGive is simple. Charities register (for free) and receive a unique fundraising page. Supporters then shop through that page, and every purchase generates a donation—without costing them extra.

It’s not a small token donation, either. Thirty-five percent of the commission from each sale goes to charity. The only fee donors will ever see is a 1% + 20p transaction charge if they make a direct donation. But otherwise, there are no hidden costs—charities don’t pay a penny to be part of it.

The marketplace is already home to 200 charities, including Medic to Medic, Fountain of Life, Disability Sport Yorkshire, and The WILDE Foundation. With more joining all the time, it’s clear charities are recognising the potential of fundraising that happens effortlessly.

Why It Matters

For charities, digital fundraising has always been a balancing act. While online giving is growing, many organisations struggle to find new income streams that don’t feel like another hard sell. BuytoGive is different because it taps into spending habits that already exist.

People are shopping online anyway—why not channel that activity into fundraising? Rather than persuading supporters to dig deeper into their wallets, this model makes giving a by-product of daily life.

Turner himself puts it best:

*"BuytoGive is a haven for conscious consumers. We've not only simplified the act of giving but have also enshrined it within everyday life.

Our platform stands as a testament to innovation with integrity, ensuring that every purchase carries a ripple effect of good.

We invite you to join us in this journey, where each click, each purchase, and each act of kindness holds the potential to craft a narrative of hope and humanity.”*

Getting Started

Joining BuytoGive is quick and completely free. Charities simply sign up, set up a Stripe Connect account (to receive donations), and start sharing their BuytoGive fundraising page with supporters.

Direct donations hit the account immediately, while funds from purchases are held for 30 days to allow for any refunds. And with BuytoGive registered with the Fundraising Regulator, charities can be assured that everything is done in line with the Code of Fundraising Practice.

It’s low effort, zero risk, and a smart way to bring in extra income—without adding pressure on already generous supporters.

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