Unlocking the Potential of Payroll Giving

Payroll Giving, also known as Give As You Earn (GAYE), has been quietly powering charitable causes across the UK since 1987, raising over £2 billion. This scheme allows employees to make tax-efficient donations directly from their salaries, providing charities with a steady flow of unrestricted income. Yet despite its long history, Payroll Giving remains an underutilised opportunity for many organisations—one that could be pivotal in navigating today’s challenging fundraising landscape.

How to Boost Your Payroll Giving Income

Raise awareness among your supporters
Integrate Payroll Giving into your supporter communications. Promote it on your website, through email campaigns, and on social media. Signpost schemes like CAF Give As You Earn and encourage your supporters to speak to their employers about setting one up if one doesn’t already exist.

Work with corporate partners
Engage your corporate partners and encourage them to implement Payroll Giving schemes. Highlight the benefits for employees and the company’s CSR strategy. When pitching new partnerships, include Payroll Giving as part of your proposal—it’s an accessible, impactful way to kickstart a relationship.

Payroll Giving may not be a perfect system, but it offers significant potential for consistent income. In a competitive fundraising landscape, it’s a tool no charity should overlook.

If you’d like support finding fundraising talent to strengthen your team, contact Fern at contactus@ferntalent.com or call 0203 880 6655.